Questions You Should Ask, When You Hire SEO Expert

There are many people who self-proclaim themselves as ‘SEO experts’. But do they have the skill and caliber to work on your website?

With thoughts to hire SEO expert, ask them the following questions, before allowing them to work on your website.

1. Can I see your clientèle list?
   When you are about to hire SEO expert, this should be the first question, by default. A peek in to the list, will help you know about the reputation of the company.
2. How will your working improve my search rankings?
   Any SEO consultant would love to answer this question. The most common answer is ‘We will create campaigns and improve your search rankings’. If the SEO expert says this, without knowing much about your website, this is an indication that they are JUST saying it, and don’t mean it.
3. Do you provide “off page” SEO strategies?
   Off page SEO strategies are important for raising awareness of your content posted on other sites. Usually, such content is provided as blog posts, press releases and at social media platforms.
4. Is there any guarantee that my website will be ranking high on Yahoo, Bing and Google?
   If the expert says ‘YES’, thank him and look for another expert. In the SEO world, there is no ‘guaranteed rankings’. SEO consultants guaranteeing rankings, will resort to black hat practices, which will get your website penalized by search engines.
5. Do you have any experience of improving local search results?
   Local search results are important, helping you make of people in and around your location. Search engine change their algorithms on a regular basis. With the recent Google update (Penguin 2.0), localized results are more than just important.
6. The changes made to my website will be shared with me, right?
   When you are looking to hire SEO expert, make sure that they have changed the existing coding, only to improve the website’s potentials. Also, It is important, that you know the changes made, not technically though.
7. How is the success of the SEO campaigns measured?
   If the success is to be measured, you need to know the traffic that is being generated on the website REGULARLY. Google Analytics is one of the most common tools used to track website traffic.
8. What is/are the source of communication?
   This matters and every SEO consultant has his/her own way of communicating. You need to choose someone, who can cater to your friendly mode of communication. Hire SEO expert, who has almost every convenient medium the professionals use. Ideally, Skype, email and phone are used as a medium.
9. Fees? And the payment terms?
   The money flow is important. You need to know how much is being spent on the services. For the terms of payment, the usual practice is of passing on the invoice to clients every 30, 60, 90 days.
10. What happens when the contract ends?
    With the expiry of the contract or an early termination, the ownership of the website should be maintained. Make sure the contract mentions about it. Also check, if there are any termination fees.
    

Hire SEO expert only after careful assessment, because this will affect your on-line presence for days, months and maybe years to come.

 Devang Barot {SEO2India}
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